{"id":9707,"date":"2024-07-30T15:10:44","date_gmt":"2024-07-30T07:10:44","guid":{"rendered":"https:\/\/www.tigerandtech.com\/?p=9707"},"modified":"2024-07-30T15:10:47","modified_gmt":"2024-07-30T07:10:47","slug":"jiang_su_sheng_bu_xing_jie_gai_zao_ti_sheng_dian_xing_an_li_wu_zhua_guan_li_you_huan_jing_su_pin_pai","status":"publish","type":"post","link":"https:\/\/www.tigerandtech.com\/en\/jiang_su_sheng_bu_xing_jie_gai_zao_ti_sheng_dian_xing_an_li_wu_zhua_guan_li_you_huan_jing_su_pin_pai\/","title":{"rendered":"Typical Cases of Pedestrian Street Renovation and Enhancement in Jiangsu Province (V) Grasp Management, Optimize the Environment, Shape the Brand, and Let the Old Neighborhood Show New Charms--Pingjiang Historical and Cultural Neighborhood of Suzhou"},"content":{"rendered":"

\u00a0Located in the northeast corner of the ancient city of Suzhou, Pingjiang Historical and Cultural Neighborhood has a history of more than 2,500 years. Pingjiang Historic District still maintains the basic pattern of \"parallel land and water, river and street adjacent to each other\", with small bridges and rivers, pink walls and tiles of the Jiangnan style. Over the past twenty years, the Pingjiang Historic District has practiced the development idea of \"small unit, progressive, micro-renewal\" as a piece of protection mode, taking good care of the \"old objects\" in the ancient city district, and making \"eating the freshness of the four seasons, living in the beauty of the gardens, listening to the elegance of the Kunqu opera, and using the beauty of the Soviet Union's work\". The \"elegance of eating the freshness of the seasons, living in the garden, listening to Kunqu Opera, and using the beauty of Su Gong\" will be integrated into the characteristic consumption scene and immersive space of the neighborhood, and the popularity will be attracted by branded catering and lodging, and the Guanqian Business Circle and Hangqiao Lane Project of Railway Traffic Line 6 will be radiated and connected, and the resources of the branch lanes will be developed, and the economic benefits will be enhanced, so that advantages will be complemented, and the economic development of the area will be developed in high quality, and the area will become a new landmark in the south of the river that can be viewed, toured, and lived in for the protection and renewal of the ancient city.<\/p>\n\n\n\n

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I. Key practices<\/strong>

<\/p>

(i) Adhering to high standards and improving the quality and efficiency of neighborhood management<\/span><\/strong><\/p>

<\/p>

\u00a0First, strengthening the review of business style. Relying on Ruan Yisan urban heritage protection workstation, comprehensive law enforcement brigade in the area, Binh Giang Street Economic and Development Department, Binh Giang Branch of Market Supervision Administration and other departments, we jointly control the introduction of business and fa\u00e7ade style, improve the review mechanism of the business on Binh Giang Road, and effectively control and protect the business style of the neighborhood.<\/span><\/p><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Second, improve the appearance of the neighborhood. The systematic screening of various types of well covers, manhole cover facilities and roofs along the main street of Pingjiang Road and the marble pavement and schist pavement is carried out to solve the problems of leakage of roofs, potholes on the road surface, accumulation of water, and difficulties in the maintenance of manholes brought about by the age of the roofs. And all kinds of video, network, monitoring, mobile communication data lines hanging outside the eaves of the external wall of the state-owned assets building on the main street of Pingjiang Road are sorted out, integrated and optimized. Reduce the safety hazards caused by exposed lines and traction, maintain the traditional appearance of the historic district, and beautify the overall environment of the district.<\/span>

<\/p>

\u00a0Third, the preliminary establishment of intelligent scenic spots. The gradual introduction of intelligent management, real-time monitoring of passenger flow, scientific approval of the maximum carrying capacity of the neighborhood, the use of crowd monitoring system to accurately monitor the flow of people in the neighborhood, to ensure that the number of people visiting the control within the limits. The monitoring center is on duty 24 hours a day, and the digital monitoring system is effectively integrated with daily management. In order to better serve tourists and provide a more comprehensive reception experience, the scenic area to develop intelligent voice guide service, WeChat public number is simple to operate, convenient for tourists to view the surrounding situation at any time and anywhere and listen to the voice explanation.<\/span><\/p>

<\/p>

(b) Building a good business environment and promoting the upgrading of neighborhood businesses.<\/span><\/strong><\/p>

<\/p>

\u00a0First, upgrading and upgrading the neighborhood industry. In the process of attracting cultural industries to enter and attracting investment, the cultural industry is required to highlight the history and cultural essence, have a form of expression that harmonizes with the traditional culture of Suzhou, and have mature project operation experience and capital base. The main street of Pingjiang Historic District mainly involves cultural creation, catering, non-heritage old shops, etc., of which retail category accounts for 55.56%, leisure category accounts for 22.22%, non-heritage old shops accounts for 8.73%, catering accounted for 6.35%, lodging accounted for 2.38%, and others accounted for 4.76%. In recent years, it has been actively introducing non-heritage and high-end cultural brands to reside in the district. tangible cultural heritage as well as high-end cultural brands to move in, in 2023 completed Taohuayu woodblock prints display and sales center a group of harmony museum, in 2024 introduced Shanghai Sanlian Suzhou Cultural Center complex project, to help promote the overall image of Pingjiang Road.<\/span><\/p>

<\/p><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00a0Secondly, the revitalization of old houses will be promoted in an orderly manner. On the basis of strictly adhering to the principle of \"preserving the traditional regional landscape, maintaining the original social structure, and improving the quality of life in the region with advanced implementation and operation modes\", we followed the \"rallying cry\" of urban renewal in the ancient city of Suzhou, focusing on participating in the revitalization of the carriers in the ancient city and the revitalization of the old mansions. Focusing on the revitalization of ancient city carriers and the utilization of old houses, the company has introduced brands such as Jincheng Yihe Hotel, Jin Haihua Pingjiang Song, and Marriott Ao Touge Hotel, and has revitalized the old houses on Rakujia Lane, Pan Mansion, Daju Lane, Ding Mansion, Niujia Lane, Fang Mansion, and Dong's Yizhuang, among other ancient buildings.<\/span>

<\/p>

(iii) Exploring new modes of brand operation and promoting high-quality development of neighborhoods<\/span><\/strong><\/p>

<\/p>

\u00a0Firstly, the brand of \"Pingjiang Afternoon Date\" has been created. Relying on the cultural and historical resources of the ancient street, the company has innovatively created a new consumer brand - \"Pingjiang Afternoon Date\", which attracts the \"Z-era\" group. By carrying out thematic activities such as Pingjiang Road Bazaar and New Year's Eve Ceremony, and opening a series of \"Pingjiang Afternoon Date\" flash stores, traditional culture and non-legacy displays collide with modern elements, forming a new landmark unique to the ancient city of Gusu and creating a new cultural consumption experience of \"Different Young\". It will create a new landmark unique to the ancient city of Gusu, and create a \"different Young\" new experience of cultural consumption.<\/span><\/p>

<\/p>

\u00a0Secondly, it is to promote the landing of the Taohuayu Woodblock Prints Exhibition and Sales Center One Troupe and Harmony Pavilion. In order to better protect and disseminate intangible cultural heritage, promote the skills of Taohuayu woodblock prints, and enrich the cultural life of the neighborhood, the Taohuayu Woodblock Prints Exhibition and Sales Center One Troupe and Qi Pavilion was set up at No. 38 Daju Lane, so as to make history and culture integrate with modern life, and to realize the living protection and sustainable development of intangible cultural heritage. A Troupe of Harmony Pavilion will open at the end of September 2023.<\/span><\/p>

<\/p>

\u00a0Third, revitalize water resources. Making full use of the advantages of the water cultural tourism resources on Pingjiang Road, we have been promoting the development of new water cultural tourism projects in a planned and step-by-step manner. The newly-developed round-trip tour line from May 1, 2024, between the Evaluation Museum on Zhongzhangjiaxiang Lane and Yanhengcang Street will be put into trial operation.<\/span><\/p>

<\/p>

II. Main results<\/strong><\/section><\/section><\/section><\/section>

<\/p>

\u00a0The merchants of Pingjiang Road have gathered excellent cultural and creative brand enterprises in Suzhou, presenting an organic fusion of culture and commerce, including handmade costumes, opera performances, teahouses and cafes, specialty restaurants, inns and hotels, etc. The gathering of these businesses has made Pingjiang Road a model of \"old Suzhou, slow life\". On this basis, according to the characteristics and foundation of the neighborhood resources, we develop important node attractions, create special cultural activities, deeply excavate and integrate the heritage resources in the scenic area, and fully mobilize the participation of residents and tourists with the appeal of traditional cultural inheritance, and regularly hold the \"Pingjiang Sunshine Book Festival\", \"New Year's Eve Festival\", \"Winter Solstice Festival\", \"Winter Solstice Festival\", and so on. \", \"Winter Solstice Festival\" and other traditional cultural festivals, forming a cultural feast integrating cultural tourism, non-legacy display, traditional crafts and so on, highlighting the elegant cultural temperament of the neighborhood and attracting a large number of tourists to participate in a wide range of distinctive brand claims and cultural connotations.<\/span><\/p>

<\/p><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00a0In 2023, it will receive a total of 28.35 million tourists; in 2021, it will be awarded the title of \"Most Popular Characteristic Neighborhood\" and \"Tourism and Leisure Neighborhood of Jiangsu Province\"; in 2022, it will be awarded the title of \"The First Batch of National Tourism and Leisure Neighborhood\". It was awarded the \"Jiangsu Province Unlimited Space Oriented Non-legacy Demonstration Project in Scenic Spots\" and \"Jiangsu Province Demonstration Pedestrian Street\", and was selected as one of the enterprises on the list of \"The Most Suzhou\" Cultural and Tourism Tourism.<\/p>","protected":false},"excerpt":{"rendered":"

\u00a0Located in the northeast corner of the ancient city of Suzhou, Pingjiang Historical and Cultural Neighborhood has a history of more than 2,500 years. The Pingjiang Historical District still maintains the \"parallel land and water, river and street [...]<\/p>","protected":false},"author":2,"featured_media":9708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85,16],"tags":[],"class_list":["post-9707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zheng_fu_zheng_ce","category-incubation_information"],"acf":[],"yoast_head":"\n\u6c5f\u82cf\u7701\u6b65\u884c\u8857\u6539\u9020\u63d0\u5347\u5178\u578b\u6848\u4f8b\uff08\u4e94\uff09\u6293\u7ba1\u7406 \u4f18\u73af\u5883 \u5851\u54c1\u724c \u8ba9\u8001\u8857\u533a\u5c55\u73b0\u65b0\u9b45\u529b\u2014\u2014\u82cf\u5dde\u5e73\u6c5f\u5386\u53f2\u6587\u5316\u8857\u533a - \u6c5f\u82cf\u5c0f\u864e\u79d1\u6280\u53d1\u5c55\u6709\u9650\u516c\u53f8<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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