As a new type of cultural industry that integrates culture and technology in depth, micro-episodic drama has been written into the outline of the national "Tenth Five-Year Plan", and has become an important part of the new popular arts and culture.
Recently.Lishui, NanjingFeiyan Network Audiovisual Industrial Park was officially opened.The park focuses on the development of the whole chain of micro short plays, provides "one-stop" professional services, and forms a "one-base-one-park" linkage with Jiangsu Radio and Television Shiqiu Film and Television Base.
More than 20 shooting scenes
Old factory building turned into "micro drama dream factory".
"President's office", "French villa", "interrogation room", "home in the 1990s". ...... In Lishui Feiyan cultural neighborhood, a building of old factory buildings has been transformed into a shooting site for major drama groups.
The crew of "The New Life of Little Happiness on Earth" is filming in a real hospital ward, a spacious "ward" that accommodates three camera positions, as well as staff members such as field recorders. In the next room, the director was staring at the multi-screen monitor, scheduling the camera language and emotional points in real time.
"It's scene-focused, with great facilities and services, and has a dedicated matchmaker, making it easy for us to focus on the shoot."Mao Dou, director of The New Life of Little Happiness on Earth, said that he started to turn to vertical screen short drama filming in 2023, after filming in Beijing and Hengdian, and then came to Lishui at the end of last year, and has filmed more than a dozen dramas up to now.
The old factory building becomes a "micro drama dream factory", and the industrial heritage is revitalized. Yu Wei, deputy secretary of the party committee and general manager of Lishui Industry Group, introduced that Feiyan Culture Block was one of the "five golden flowers" of Lishui manufacturing industry in the 1990s and the former site of Nanjing Feiyan Piston Ring Factory, which has become a new landmark of culture in Lishui, and in October last year, Lishui District initiated the construction of the Network Audiovisual Industrial Park.Three of the old factory buildings were converted into more than 20 high-specification live-action studios, which meets the current demand for high-quality micro-short drama filming, with a total area of more than 6,000 square meters.
"One base, one park" pattern
Building a complete ecosystem for short videos
Lishui has a long history and culture, heavy red culture and beautiful landscape culture, which provides unique cultural resources for the development of network audiovisual industry. At the same time, there are five colleges and universities in Lishui, such as Nanjing Forestry University and Nanjing Visual Arts Vocational College, backed by 54 colleges and universities in the main city of Nanjing and more than 1 million college students, which can provide talent support for the development of network audiovisual industry. In addition, Jiangsu Radio & Television Shiqiu Film & TV Base, which has been settled in Lishui for 20 years, provides an industrial foundation for the development of network audiovisual industry.
Ltd. specializes in micro-short drama full-process filming support services, the company's general manager Liu Hongliang introduced the park can provide full-scene, full-chain "one-stop" service for the resident crews.
In addition to live shooting, the integration of AI skits and virtual filming has become a major feature of Lishui Feiyan Network Audiovisual Industrial Park. Yu Wei said that this will significantly reduce the shooting costs of the resident crews and improve the efficiency of content generation.
Launch of the "100 Parts Program"
Providing a "big gift" of support
At the opening ceremony, the former first-class inspector of the Network Audiovisual Department of the State Administration of Radio, Film and Television (SARFT), Mr. Dong Junxian, made a keynote speech, stating that the current ecology of microshort dramas is moving towards the five trends of upgrading the value of content, technological reconfiguration of production, improvement of production standards, globalization and IP, and maturation of policies and ecology, and the market has entered the quality competition stage from "casting flow is king". The market has entered the quality competition stage from "casting flow is king", and the market scale continues to leap, and is expected to break through a new high of 120 billion yuan this year.
As an important node city in the Yangtze River Delta and the world's literary capital, Nanjing has formed a "strong magnetic field" for the micro-sketch industry, with more than 1,000 micro-sketch productions launched annually.Last year, Nanjing Micro Short Drama Industry Alliance was established, and on-line Nanjing "drama" good small micro short drama service small program, promoting Nanjing micro short drama industry to form a whole chain of empowerment, all elements of the ecological system. Lishui Feiyan Network Audiovisual Industrial Park opened, injecting new momentum into the high-quality development of the city's micro drama industry.
It is reported that since the trial operation of Lishui Feiyan Network Audiovisual Industrial Park at the beginning of this year, it has undertaken a total of 26 drama groups and stimulated direct consumption of 4 million yuan. At the scene of the event, Lishui officially launched the 100 micro short plays program.
In order to attract drama crews to settle in the industrial park, Lishui has come up with real money to give support. According to "Measures for Supporting and Rewarding the Development of Network Audiovisual Industry in Lishui District (for Trial Implementation)", Lishui will give support in multiple dimensions, such as preferential treatment for filming, enterprise settlement, and high-quality creation. Among them, the maximum 30% subsidy will be given to enterprise arithmetic procurement, and the annual subsidy will be up to 2 million yuan; if the network audiovisual works created by the enterprises in the district as the first producer win the national-level permanent literary and artistic awards, the maximum reward will be 200,000 yuan.
