Recently, the Ministry of Commerce and other five departments issued the Notice on the Announcement of the First Batch of Pilot Cities for Innovation and Enhancement of National Retail Industry. Nanjing and Suzhou have been selected as one of the 38 pilot cities in the country, which will focus on "one store, one policy" scenario-based transformation, diversified innovation, digital empowerment and other directions to carry out early and pilot implementation.
According to the requirements of the Notice, pilot cities should promote differentiated and characteristic development according to local conditions, make good use of policies such as the construction of the quarter-hour convenient living circle and urban renewal actions, increase support and optimize the business environment; attach equal importance to hard facilities and soft environment, good commodities and excellent services, and promote consumption and benefit the people's livelihood; summarize and popularize the replicable pilot experiences and innovative cases in a timely manner, and expand the coverage and influence of the work. It will summarize and popularize replicable pilot experiences and innovative cases in a timely manner, expand the scope of coverage and influence of the work, and promote the construction of a modern retailing system with abundant supply, balanced layout, diversified channels, high-quality service, wisdom and convenience, and green and low-carbon.
It is understood that Nanjing will then implement the pilot requirements for shopping centers, supermarket chains and other large and medium-sized businesses, in accordance with the principle of "one store, one policy" and "one enterprise, one policy", specifically analyze the conditions and needs, and promote the integration of commercial, fashion-oriented business, theme-based business and other directions to enhance; for small retailers, we will strengthen the upstream empowerment to community-based business, curated business direction to accelerate the transformation. For small-scale retailing, upstream empowerment will be strengthened to accelerate the transformation to community-based and curated businesses.
For example, Nanjing will innovate fashion-oriented business, vigorously develop the premiere economy, and continue to hold the premiere economy conference. Recently, we have introduced policies and measures to promote the debut economy, actively attract domestic and foreign famous brands to set up the first store, flagship store, experience store, support the introduction of premiere, premiere, premiere race, premiere exhibition, debut and other activities, and support the high-level debut store agglomeration, to create the debut economy clusters; actively promote the development of the night-time economy, and continue to promote the construction of night-time economic clusters, such as the "Xicheng - night not yet" and "Gala Bridge Lantern Festival". Actively promote the development of night-time economy, continuously promote the construction of night-time economic clusters such as "Gala Bridge Lantern Festival", and support the development of "24h" night tour and night shopping programs in Deji Mall.
At the same time, it promotes the integration of resources, the mutual embedding of scenarios and the mutual promotion of traffic flow, continuously extends the boundaries of retailing, carries out the activity of "culture, art and sports" in shopping malls, and guides the traditional shopping superstores with the conditions to upgrade to the culture, commerce and tourism service complexes. Encourage the "retail+" model, link with science and technology, nature, art, sports, parks, etc., focusing on "Generation Z", the silver-haired economy and other categories of people, strengthening thematic design, enriching the consumer experience, and forming a characteristic space.
Suzhou, selected as a national pilot for retail innovation, focuses on "one store, one policy" scenario-based transformation, digital empowerment and policy innovation.
"It emphasizes the requirement of mobilizing the innovation initiative of enterprises to promote the innovation of the service industry, the requirement of "one store, one policy" and focuses on the improvement of the stock." Xu Tianshu, director of the Yangtze River Industry and Economic Development Research Institute of Suzhou Hi-Tech Zone (Huqiu District) and a professor at the School of Business of Suzhou University of Science and Technology, explains.
It is worth mentioning that Suzhou attaches great importance to the development of the retail industry and continues to promote the renovation and upgrading of its commercial facilities. Since last year, a number of projects such as Xingyuehui Shihui Neighborhood Center, Boundless Metro Small Luxury Center, and Caixiang Vegetable Market have been renovated and refreshed to better meet the needs of the surrounding residents and cater to the tastes of the consumer groups.
In the next step, through the demonstration effect of these projects, Suzhou will drive the comprehensive improvement of the city's commercial facilities, continue to optimize the retail business pattern, and create a modern retail system with abundant supply, balanced layout, diversified channels, high quality of service, wisdom and convenience, and green and low-carbon.
