Digital People, Made in Nanjing

Anchors, short video protagonists in cell phones

Digital service specialists in offline banks

Scenic "through" the ancients

Digital people have infiltrated us silently.
Nanjing is the national digital human industry highland, with a number of industry head enterprises. As an industry that can represent the new quality of productivity, what power will the fast running industry bring to the economy? And what impact will it bring to each of us?

01 NumberTechnology update "one month at a time"

How many steps does it take to make a digital person video?

It can be generated in three steps in front of a computer at the 8.8 Digital Technology Enterprise in Nanjing's Jiangbei New Area.

  • The first step was to select a template from each of the 100+ studio scenes and digital people;
  • In the second step, the requirements are entered from the language macromodel and the textual content is automatically generated;
  • Step 3: Enter the text into the software to generate the voice and pick the tone effect.

After these three steps, a tens of seconds of digital human newscast video was synthesized.

I'd like to make my own "doppelganger" of a digital person.

Equally easy to achieve

Standing in front of a green screen, talking to the camera for 5-10 minutes, Nanjing Economic Development Zone cloud bat intelligence can generate a digital person exactly like you, enter what content can make this "doppelgänger" to say what.

Digital people are not a technology

It's a multidisciplinary intersection that creates an "advocate."

For example, computer vision allows digital people to "read" images and video content, AI's natural language processing allows digital people to generate human language, and machine learning allows digital people to learn from experience and optimize their behaviors, all of which combine to enable digital people to have conversations with humans.

Since the introduction of the ChatGPT language model last year, the digital person industry has been widely noticed, and the digital person industry has become a popular track for investment and financing, with considerable investment and financing activity. "The rate at which technology solutions are updated is qualitatively changing on a monthly basis. A team of engineers just goes live with a new solution one month and is behind the next."

A local company explained that last year, voice cloning had to record 10,000 sentences first, and the technology procurement cost was about 2,000 yuan. Now as long as there are 20 seconds of sound, the procurement cost is only 100 yuan.

Technology Iteration

Driving the digital human

It's starting to come into more people's minds.

02 Number Reinventing Industries

Looking over the live broadcast, several looks beautiful, temperament different female anchor is live introduction of food products, stay a little longer to carefully identify, it is a few digital anchor.

Last October the Mission began to free to some merchants to pilot the promotion of 2D digital anchors, some merchants are very receptive to digital anchors, because it can be realized 24 hours on the air, and continue to increase exposure.

Currently digital people are categorized into

2D Flat Digital Man and 3D Stereo Digital Man

The market hot "resurrection" loved ones, from 10 dollars to thousands, nearly ten thousand dollars, is the use of 2D digital human technology. Compared with the 3D digital man, 2D digital man production costs greatly reduced, began to apply in various industries.

And 3D digital man due to technical difficulties and high cost

Mainly for government and enterprises

In the Fuzimiao scenic area, the vertical screen display "Zhu Yuanzhang" is interacting with tourists, answering questions from tourists from all over the world. This is a cultural tourism IP produced by 8:8 for the scenic area. "Compared with spokespersons and models, 3D digital people are digital assets that can belong to a company forever." said Geng Guangxing, founder of 8:8. Founder Geng Guangxing said.

Compared with the super first-tier cities where resources are concentrated, Nanjing's digital human enterprises are mainly in the application field, putting the "lofty" technology on the ground, deeply integrating the digital human with the industry, and letting the digital human come into all walks of life, giving birth to Silicon Intelligence, Going Out and Asking, 8.8, Force, and other industry-head enterprises.

At the first meeting of this year's New Year in Nanjing, it was proposed that the core industries such as artificial intelligence services and smart chips be strengthened, and that brain-like science and digital human beings be laid out in a forward-looking manner. At present, Nanjing's digital industry has become a key economic growth point, including the development of digital human industry in the country ahead.

03 Number Everyone can have a digital "doppelganger."

The technical barriers of 2D digital people are relatively low and the market is vast. In the past few years, the big Internet companies coincidentally chose AI as a breakthrough, giving rise to a series of innovative application scenarios that open the window of digital human production for users. "Voice cloning of oral digital people has already been realized, and it is foreseeable that recording your own video to generate a digital person image and replacing a digital person model will also come soon."

Silicon-based intelligent digital man on the air. Nanjing Daily/Zijinshan News reporter Huang Linyan photo

Continuing technological advances will drive digital humans to become more and more realistic, and to understand human language and emotions more accurately. The goal of silicon-based intelligence is to create 100 million "silicon-based laborers" for the world by 2025, so that "silicon-based life works for people and carbon-based life enjoys life".

At that time, digital people not only existed in the virtual world, but also associated with the real world. "When you're 20 years old not only do you get to see what you look like when you're 10 and 50, you get to interact with 'him'."

In the near future, digital people will become an integral part of our lives.

New things don't happen overnight.

It's a spiral.

During the two sessions of the National People's Congress, member of the Political Bureau of the Communist Party of China Central Committee and Foreign Minister Wang Yi mentioned that AI has entered a critical stage of explosive development in response to a question from a Chinese or foreign reporter, "We advocate that development and safety should be given equal importance, and that we should not only embrace new things and new opportunities, but also put on the brakes before hitting the road, and work together to promote the global governance of AI."